ASAP ROCKY
September 8, 2017
In this industry, you need to leave ego at the door. Step into every situation with a good vibe and a common respect for the person you’re interacting with. Nine out of ten times, you really never know who that individual will become. These are unreleased 35mm images I took of Rocky and the Mob at the Brand New Guy video shoot with Schoolboy Q. At the time, I had no fucking idea who they were but it was a job and I needed to eat. Now look at what they’ve accomplished. I’m glad I was there to witness and capture the beginning of something so inspiring.
- Danny Steezy