When I first launched the Camera Club idea I wasn’t sure what direction it would go or if people would even be interested in purchasing cameras from us. For the first release I wasn’t prepared in the slightest and blindly launched the project without an agenda set in place. The only thing I knew was that I wanted people to put down their phones and pick up a point and shoot film camera. When everything sold out, I was a bit surprised but more than anything I was happy that people were about to experience what its like to shoot a roll of film (if they haven’t already).
When it came time to pack the cameras, I pretty much just wrapped them in bubble wrap and sent them off to their new homes. It felt very impersonal and I wasn’t happy about it. Packaging, to me, is one of the most important aspects when setting the tone of a buyers experience. I didn’t want the Camera Club to feel like it was something as mediocre as purchasing an old camera from eBay. I wanted there to be thought and effort behind it so I started experimenting with a few DIY packaging ideas. After a couple of test runs I finally opted for our new rip-top air tight heat sealed bags, which also come boxed for extra protection during the transit segment.
This is just phase two of the SSCC initiative and eventually I’ll roll out all of the ideas that I see in my head.