SOCIAL DISTANCING AKA GET CREATIVE

I’m sure most of you are stuck inside just like we are. In fact, it’s currently just a couple of us that are physically handling all of the orders which is a really good thing because my OCD and our sanitization game has been next level lately. I mean, I don’t drink anymore but I could swear I caught a little buzz from all of the hand-sanitizer and cleaning spray we’ve been using. Rest assured your packages are heading to you with a lot love and even more attention to detail (as if that was possible). 


It dawned on me today while answering questions in my DM’s about photography advice that I don’t exactly know when us photo makers will be able to pick up our camera and go shoot again, outside – with other humans. Then I was instantly struck with something someone said to me years ago when I first started making photos, “a good photographer can find at least ten photographs to capture in any situation”.  I remember always saying that to myself but somewhere in the transition from hobby to career I lost it. I think it’s beneficial for all creatives to think outside the box or go back to our roots in times like these. Just because we can’t go out doesn’t mean we can’t dive deep into our imagination and creativity while exploring our craft. In trying times like these it’s prudent to escape the uncertainty for a bit and have fun. Put your eye to the viewfinder and take photos of everything that is near you. You might end up pleasantly surprised and even if nothing you capture is ‘post worthy’ you’re still sharpening your perspective and skills during this unpredictable time. And, there’s always FaceTime photoshoots which I’ve been seeing a lot of but that’s a whole other blog entry.


-Danny



HELLO, BEAUTIFUL

Since we’re all on “lock down” I decided to take this time to rebuild by studio and order a lot of equipment that I’ve been meaning to get. It’s actually kind of crazy how much I’ve done over the past week or so. I completely cleaned and rearranged and even started repainting some of the walls to prep for new build outs that will house products and equipment. I have a mountain of packages and boxes piling up but this is one I had to open today. My lovely RZ67 Pro II medium format came and I was like a kid on Christmas. I’ve had this camera before but sold it because it didn’t suit my style of shooting at the time, but now, we’re in this together for the long haul. I honestly can’t believe the condition it’s in. It’s better than last one, but isn’t that always the case when it comes to new love. 


Stay safe out there and surround yourself with kindness and positivity. Take this time to really focus on learning, creating and finally exploring those ideas that you couldn’t get too because life was overwhelmingly busy. Use this as an opportunity to grow and expand and always remember, there’s never a shortage of books to read or photographs to make.


-Danny 


TRIED AND TESTED

I’m like a hat nazi when it comes to trucker hats, especially when you’re going for a vintage look but don’t want the vintage fit because we all know how poorly that foam beer koozie material snuggles our noggin. And where does one find a really good quality mesh trucker without having to pay James Perse or Chrome Hearts prices? I suppose this is why it took me forever to finally release one because I knew the standard that it would have to have in order for it to be something that I truly appreciate and wear all of the time. Let’s face it, you want to get your moneys worth which means it needs to last. I had to personally test it, so I’ve been wearing the same sample since I received it in the beginning of January and let me tell you my honest opinion, I’m sold. I’ve worn it running, I’ve worn it playing tennis, I’ve worn it at shoots, I’ve worn it at meetings, I’ve even worn it to church. The only places I haven’t worn it is in the shower or bed, well, there was that one time but… never mind. My point is, If I had to pick a hat that doesn’t get beat up by the elements easily and doesn’t lose it’s shape after non-stop wear, this would be it. Now I want to know your thoughts on it. A lot of you have ordered them and I really want your honest feedback. Do you love it as much as I do? Let me know either by email or IG.


Available here


-Danny





COLOR PALETTE

I’ve always worn all black and never been into color when it comes to my personal style palette but lately I’ve been introducing a lot of grey tones into my wardrobe which is oddly fitting for the current weather in LA. What do you guys think? Should I post more personal style photos? Let me know via Instagram.



-Danny


Photos by LC © 2020