Let’s be honest, when is the last time you even mentioned the brand, Givenchy? We’ll wait. Well, that’s all about to change since the fashion house has appointed Alyx® founder, Matthew M Willams as the new creative director. We’re about to see a lot of rollercoaster buckles and sold out collections in the coming seasons. 



Unless you have been social distancing yourself from the internet over the last couple of days than you’ve surely seen this powerful dialogue that was supposed to be a comedy show by Dave Chappelle but turned into so much more. Never one to stifle his view points on social and political climates, Chappelle delivers a very strong, articulate and provoking message that hits you like a verbal sledge hammer. Click the play button and really absorb what’s being said.



One of the perks of social distancing and the six-feet rule truly comes in handy at thrift stores. Goodwill is currently only allowing a few people in at a time at their sorting centers, aka “the bins”, which means shopper’s no longer have to fight over rare gems hidden at the bottom of the abyss. You can take your time browsing and sorting through second-hand goods without the anxiety of having to scavenge through the offerings at an extraordinary pace, hoping to pull out something of value like one of those claw arcade game that always leaves you empty handed. For instance, these amazing vintage metal Marlboro® signs that were just sitting there waiting for us to find them. I would say these relics from the 80’s will make quite a nice visual in our studio. As the kids say, “shout out to the thrift gods”.



A lot of people message me and ask me how I’ve kept my productivity and spirits high during self isolation and social distancing. The answer is very simple, I consistently condition my mind to be strong. Like a muscle I’m building, I focus to block out all of the harmful thoughts and distractions that try to enter. I don’t focus on how I have to stay inside or all of the bad things going on in the world because let’s face it, I have very little control over that. What I do have control over is myself and the option I have of either being in a good mood or a bad one. I can let the outside noise in and allow it to dictate my mental state or I can simply put the hypothetical earplugs in and get to work. As much as I miss client interactions, being around my friends and working on photoshoots, I can honestly say I have been more productive during this time than I have in the last couple of years, which says a lot because I am in no way a lazy individual. In fact, I feel that this self-sufficient time has been so good that I’m going to try to ride this wave for the rest of 2020 and really see what I can achieve over the next six months. As for people asking me how to stay optimistic in a time of financial uncertainty, I practice what I preach, which means you need to take control of your wealth and not let the idea of a lack of wealth control you. You need to build income streams that cascade through multiple genres because in business, there are always up’s and down’s when it comes to sales (seasons). Make it so when one well is running dry you still have streams coming in from the others. Ask yourself what are you good at?  What’s your passion? If you didn’t have to go to work for a day, what would you rather be doing? What already exists in the market that you can improve? What are you willing to give up in order to have the life you dream of? Find the answers to those questions then start streamlining an agenda and ways you can build a business (or businesses) from your interests. It’s no secret that passion projects tend to turn into the most profitable start-up’s because you’re working from the heart and not focused on a return, which then tends to give the biggest return, both spiritually and financially. There is no question, we are living in weird times, times that I’m sure a lot of us didn’t think we would experience in our life, but this is also a huge opportunity for change. Impactful change that can allow you to set the bar higher for social and personal standards but ultimately where you land on the other side of this is completely up to you. How hard you’re willing to work for what you truly want?

Focus, be passionate, live from your heart and not old ideas… create something beautiful.


*Self Portraits - SS20 Social Distancing Shirt


Maxfield has officially reopened but requires a face covering for entry. We’ve been seeing a lot of people out shopping without a face mask on since California has entered into its reopening phases. Just because a state initiates its efforts to bring life back to normality doesn’t mean a risk isn’t present. Please support your local businesses but more importantly, keep your public safety practices a priority.